Abstract: carefully study fruit camp business model, found the essence with the "Internet plus industry" is not half dime, with "fresh O2O" is not about a tiny bit. Fruit camp is only a year to play with everyone in a financial game, and this game is not what innovation.
recently, a lot of people for the "fruit camp" are very concerned about, standing watch or hiding in bed cry, it announced the closure of the One finished, all is finished., put up the shutters. Then, the radio and television, network media, since the media hype "analysis difficult reform Internet plus traditional industries", "fresh O2O" where is the way out.
careful study of its business model, found that the nature of this with "Internet plus industry" is not half dime, with "fresh O2O" is not about a tiny bit edge. Fruit camp is only a year to play with everyone in a financial game, and this game is not what innovation.
fresh O2O? I think too much, this is only "uterus"
probably everyone know what is called "borrow"? For example, almost a year, I went to your house and borrowed a most hen, and then tell you, you also will give the chicken egg as interest. So, I raised 100 days, the chicken gave birth to a total of 100 eggs, and then I took the chicken and eggs to you, you are happy to receive the chicken and eggs. This sleight of hand was quite common, there is no problem in the chicken and the egg, not exposed. But the chain, can not have the slightest careless.
started this company from Nanning, its business model has been very clear, but the outside world always think it is really a fruit company, but it does not have much to do with the sale of fruit. First, it raised funds to open stores. That is a good point of view of limited partners, but the so-called join fee in fact with the purchase of financial products is no different. And then tell you that the annual rate of return on investment is 36%, and the investment of shops, you can see.
two story, is a reason? The pool of funds and part of cash flow, from the unknown to the customer recharge. A variety of marketing tools, and finally let your mind, put the money into the bank account business darling fruit.
high financial leverage, did not become Ali sinking
it is understood that the "fruit camp" was really want to create "Alibaba" mode, they even want to split into three companies: business itself — the traditional store business for a fresh supply chain, split into a separate, there is electricity. Unfortunately, far away and died.
fruit "camp" business model is clearly in a complete mess, the use of financial means to play industry so simple — first with your money shop, supply chain and e-commerce is the future may become the incremental market investment. Not >