As a start up company how to face the cottage


, a start-up company, with a good idea not to be others copycat, especially in Chinese, if large companies in the Tencent so that copycat, good day to you over not coming to an end, if the copycat or ask for help, what should I do? I have think, resolutely resist, trying to avoid the author (MANNY MEDINA) from another angle to this problem.

The risk of

is obviously, help competitors start business, give them the opportunity to destroy potential you will deter, many start-up companies can not help but any a good company needs to competitors, such as CEO Roberto Goizueta, the former Coca Cola Co love to say that "if not the first is Pepsi, Coca-Cola first invented Cola the". It is proved that the existence of competitors to your strength, they indicate that the market you are great, worth fighting for, this is why VC always love to ask you a competitor who causes them to screen worth the investment company in this way, if you do not have a competitor, a wise man will you do the field now questioned whether there is enough potential, you should carefully consider.


on the market more than a rival means there is a pile of relatively good people in the establishment of this product, this product promotion, finally let everyone of their products to discuss the formation of the products to you, they did not think of the market or the user, it can make you aware of the market and potential customers, competitors to solve you are trying to solve the problem, in fact, your competitors will become a part of your marketing results, but also free of charge.

many startups underestimate the difficulty of their business, so do your competitors, they will go through this stage, to understand the user, potential partners and marketing channels. As the nine women had in a month to make a baby, set up a business requires a lot of factors, don’t rush, you how much risk capital into it regardless of hit, the result is the same, you have experienced in the creation of the company in the process of the difficulties is the most important, it may become protection your umbrella.

but Xiaobian want to say is that there is some truth in the author did say, competitors may inspire you to open innovation, emerging markets, the development of different users, partners, in a sense is really to help you, but if startups encounter large companies, copycat harm is enormous. There is no room for counter. The author’s point of view is obviously too one-sided.

Via PD

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