in recent years, with the vigorous development of domestic e-commerce, more and more B2C platform began to appear, the Jingdong, suning.com appliances mall, Dangdang books, clothing category of excellence, where customers have become the industry model of Dudangyimian in e-commerce platform, various categories of luxury websites have come. However, at the same time in the luxury industry booming, due to the high price difference and the shrinking of overseas markets, as a buyer’s user has become a scarce resource.
survey by the Ministry of Commerce, the five categories of products, watches, bags, clothing, wine, electronic products, 20 brands of high-end consumer goods, the mainland market is about 45% higher than Hongkong, 51% higher than in the United States, 72% higher than in france. The difference in the price of luxury goods market, it should be said that the international market is normal, but it is not fair for china. This is the result of three main reasons: one is the multinational company’s distribution system, pricing system differences; two kinds of domestic brands is relatively small, consumer choice is less; the three part is relatively high brand comprehensive import tax rate. In addition to unfair to consumers, the spread not only led to an underestimation of China’s imports, but also to a large number of Customs Tariff loss. Although this issue has caused concern at the government level, but the specific reasons and solutions, are still subject to policy coordination and cooperation. This also reflects the price factor from one side of the user becomes a scarce resource.
as the world’s largest luxury goods market in Japan, suffered heavy losses due to strong earthquakes and tsunamis, leading directly to the major luxury goods providers face user bottlenecks. According to foreign media news, in Japan with 57 stores MOET & CHANDON Hennessy Louis Weedon group (LVMH)’s luxury bags brand name (LV), has stopped selling 23 stores. In addition, Prada (Prada), Chanel (Chanel), Cartire (Cartier), GUCCI (Gucci) and other luxury brands have closed their doors in different degrees. Coupled with the power consumption on subsequent Japan for luxury and desire for consumption is expected to decline, the future how to boost the Japanese market is a major problem placed in front of the luxury goods business, or will shift the focus to explore emerging luxury market.
global management consulting firm McKinsey report predicted that by 2015 China’s luxury market will surpass Japan to become the world’s largest luxury market. The impact of the earthquake on the Japanese luxury market is all aspects, which will accelerate China to become the world’s largest consumer of luxury goods.
domestic white-collar is the greatest demand for luxury goods group, and the number of white-collar workers is relatively limited, the scarcity of resources, how to promote more people into luxury goods will cause thinking more extensive industry. High discount price advantage share network relying on massive luxury brands and 3-7%, is the market leader.
it is understood that in the supply chain, the network has the best investors in Europe to provide nearly 500 brands in North America, with a total of more than and 50 suppliers and the generation of 300