September 21st afternoon news, Tmall official said, Tmall was fashion brand and star, in the mid to late 10 to create a "show" buy "Tmall double 11 Festival global trend".
Tmall this year in advance for the double 11 campaign. According to reports, Tmall will be 365 days of global fashion trend, through 8 hours of uninterrupted fashion show creative exhibition and multi platform broadcast way, show the latest fashion trends, and achieve "show that buy".
More than 80% international brands
Fashion Festival "show, show creative and accomplished by from many countries such as Japan’s production team. The fashion show in 8 hours, will also be synchronized with multiple artistic performances, and the practice of "show that buy, live through multiple platforms including Youku, Tmall, and show the latest online synchronous display of the same paragraph, the sale of new synchronization show.