Dangdang said the monthly net interest rate of 1% book sales will break by 2 billion

2009, after being buried in the B2C ten years later, Dangdang first announced the realization of sustainable scale profit. Dangdang.com co President Li Guoqing in an interview said, "from March to September, dangdang.com has done a net profit of 1% per month, the future of the number will rise to 3%-5%, the standard approach to the traditional retail and retail network net interest rate." He also expects that this year Dangdang book sales will only break through the 2 billion mark.

after just ten years, a new survey statistics, the rise of online shopping has attracted a large number of entrants, now trying to B2C the cake in a slice of B2C enterprises has exceeded 3000.

ten years a cycle, starting from the low cost of books, and now has become one of the main channels of daily consumption of Chinese Internet users, online retail goods involving tens of millions of. According to a new survey of market research company Nelson in 2826 under the age of 45 to 8 users online shopping China core of the city, to dangdang.com led by veteran B2C still in the user awareness, browse and use the three indicators in the market leading position.

A survey of

days before Nelson, China for the users shopping website without prompt and overall cognition cognition prompt, dangdang.com respectively to 54% and 93% in the B2C shopping site first. Nelson also found that over the past 3 months through dangdang.com respondents ratio reached 48%, over the past year with the proportion of B2C users dangdang.com reached 38%, and the frequent use of dangdang.com the proportion of users has reached 26%, these three indicators were ranked in the B2C e-commerce industry first.

2009, after being buried in the B2C ten years later, Dangdang first announced the realization of sustainable scale profit. Dangdang.com co President Li Guoqing in an interview said, "from March to September, dangdang.com has done a net profit of 1% per month, the future of the number will rise to 3%-5%, the standard approach to the traditional retail and retail network net interest rate." He also expects that this year Dangdang book sales will only break through the 2 billion mark.

industry believes that if the e-commerce vendors can make a low price, to create value for customers online shopping brand, a sense of trust, with consumer stickiness platform brand is the most valuable. Brand effect has become the key to firmly grasp the vast number of users and continue to attract new users, but also for the rapid expansion of the scale of a solid foundation.

iResearch consulting analysts believe that the rapid expansion of the user base and the resulting structural changes, will inevitably bring about the diversification of demand. Li Guoqing said that dangdang.com so the first to achieve sustained profitability, both from Dangdang purchase cost, storage cost, logistics cost and other cost advantages, it is closely linked to dangdang.com in recent years the scale of expansion strategy. In order to scale, Dangdang has been to the upstream penetration, such as the involvement of the upstream audio and video products and books OEM customization and distribution. Li Guoqing revealed >

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